Sortons des familles de la précarité énergétique
Between 1979 and 2020, France has gone from 1.9 million farmers to 400,000. 150 French farms disappear every week and 4 million farm buildings are vacant. 95% of French agricultural assets are owned by farmers and their families. The concentration of farms, the gigantism of equipment, the evolution of storage functions make these assets unsuitable for modern practices: this heritage is in danger and will not be transmitted to future generations.
The Ferme des Mares in the commune of Saint-Victor-de-Chrétienville has been owned by the Mabire family for 152 years. The 6th generation of farmers still farm the 58 hectares of land adjoining the farmhouse: rape, wheat and flax. Due to the lack of agricultural use, the buildings are no longer used and are only minimally maintained.
Ma Maison de Campagne Partagée answers the need of families from the agricultural sector to give a second life to their heritage, to pass on this cultural heritage by developing a viable economic project with High Environmental Value and High Quality of Use.
Reconnecting urban and rural people, but also consumers and producers, is the main ambition of this new project. The cultural fractures with the agricultural and rural world have only increased since the 1980s.
It is appropriate to offer living and working spaces that allow urban dwellers to reappropriate rural territories and to share social and cultural experiences with the territory's inhabitants and economic actors.
The development of the bi-residential way of living and working shows a desire to be able to reintegrate rural areas into our living environment. However, in order to benefit from a second home, one must have the financial capacity and time to build or renovate it and above all to maintain it.
My shared country house proposes a concept of a country house "as a service" that can be used in a private and professional context.
Companies are in strong demand for third-party spaces to offer alternative work, research and seminar settings that are quickly accessible and offer a quality service at the best price. It is clear that there is an exponential growth in coworking spaces and seminar venues, which are too often limited to the provision of m2 and catering services.
Our 8-year experience within the "La Cordée" ecosystem shows that these places can generate much more value when the network of users benefits from a dynamic, convivial animation favouring cooperation.
Our approach is to offer an experience first and foremost, spaces in rural areas and associated services, with a priority focus on companies and individuals in the 4 major target conurbations: Paris, Rouen, Le Havre and Caen, all of which are less than 1.5 hours away by public transport.
We also aim at the professionals of the territory who will find a new tool for the development of their economic and commercial activities.
Thus our ecotourism model is built around 2 strategic axes: Bringing together and sharing rural/agricultural/urban cultures
It's also :
→ Producing, processing and consuming local, healthy and responsible products.
→ Experiences (more than offers) based on 3 universal themes
▻ Well being
which bring together regional professionals looking for a renewed, modern and functional workspace for new activities.
Our project My Shared Country House is not a technical and architectural project of renovation of the farm buildings of the Ponds Farm, but a functional review to think about the future uses of each m2 benefiting from the investment program.
By maximising the functionality, uses and services provided, the spaces are available to as many people as possible: private tourism, business tourism and professionals from the area in order to structure a community of recurrent professional and private users.
This multi-use approach is the only one that guarantees the financing of an ambitious agricultural heritage renovation and safeguarding project that can be replicated on other similar sites.
The strength of this project is its territory: a strong international reputation for Normandy, a natural region with a strong tourist footprint on the Normandy coast, a residential area for the urbanites of the Ile-de-France region, easy accessibility thanks to rail lines serving 4 major agglomerations: Caen, Le Havre, Rouen, Paris every day with high frequency, two motorways, the A28 and the A13, both 5km and 25km away.
The project is located in the commune of St Victor de Chrétienville, 5km west of Bernay, sub-prefecture of the Eure and a few km from the border with the Calvados department.
Normandy is a major area for rural tourism because of its proximity to the large urban areas of Ile-de-France, Rouen, Le Havre and Caen.
It has historic transport infrastructures: a connection to the rail network (Paris-Rouen-Le Havre line, Paris-Caen-Cherbourg line, Paris-Deauville line) and a motorway network (A13, A28). The West of the Eure department, on the immediate border with the departments of Calvados and Orne.
A residential and tourist crossroads: inhabitants working daily in Paris, secondary residents from the Ile-de-France, retirees from neighbouring urban areas, tourists passing through on their way to the Normandy coast (Ile-de-France residents),
The heart of Normandy tourism: Deauville, Rouen, Giverny, Battlefield Castle, D-Day beaches, Normandy-Honfleur Bridge, Regional Nature Parks.
A crossroads of Norman gastronomic culture: apples, cider and calvados from the Pays d'Auge; camembert, pont l'évêque and livarot, 3 of the 5 main Norman cheeses; meat and dairy products from the mixed breed of Normandy; seafood from the ports of Honfleur and Trouville... All of these products are showcased daily at the traditional markets, which are always very lively, throughout the region.
An area of private events for Ile-de-France families: 80% of the clientele of medium and high-end event professionals (caterers, private function rooms) come from the Ile-de-France region.
An attractive territory due to its unique natural environment: although marked by the agricultural boom of the 19th and 20th centuries, Basse-Normandie is a territory rich in the diversity of its environments (deciduous forests, hedgerows, category 1 rivers, ponds and pools)
Sustainable tourism is an opportunity to share an educational project for the users of the site.
Better travel, better consumption, reconnecting the urban and rural worlds, explaining the challenges of today's agricultural world form the framework of the information and experimentation project to be proposed to the site's users. We want to give the opportunity to create spaces for meetings between the inhabitants of the territory, professionals of the agricultural sector and the users of the site.
The design approach of the site around the reasoned use of energy and water are at the heart of the device, technical solutions to reduce our environmental footprint and allow everyone to test the quality and functionality of the so-called alternative solutions and a logistic and service infrastructure adapted to collective and soft travel.
The CEO of AirBnB decided in 2017 to invest in the construction of traditional tourist buildings in the heart of the Japanese countryside to offer a slow tourism experience closer to rural families.
Why build new buildings with a high environmental impact when we can safeguard the heritage of our agricultural history?
We choose to renovate in order to reduce the environmental impact of the project. We are integrating an eco-design approach by prioritising natural materials, self-consumption of food and energy, recovering rainwater and reducing the artificialization of the soil. A major challenge is to renovate these buildings without erasing the traces of their history.
The singularities of each building will be preserved or enhanced. Renovation will be carried out with respect to traditional Norman architecture. In order to encourage appropriation by the actors and users of the territory, we propose to arrange the spaces with local, old, renovated, diverted and redesigned furniture, from the heritage of the families of the territory. Everyone will have the opportunity to contribute in some way to the project and to appropriate it more easily.
Like the Mon rêve de garçon project, I would like to demonstrate that there is a legal and economic model that allows an operating company to take the place of the original owners for the duration of a long lease, to carry out an investment programme that guarantees the preservation of the heritage and to propose a viable economic model.
Sortons des familles de la précarité énergétique